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The Golden Ratio
1 : 1.618

It is said that it only takes a millisecond for humans to assess a person’s facial features and decide as to whether they are subjectively and physically beautiful. We analyse their features, contours, skin quality and shapes. Dr. Arthur Swift created what he called the “Magnificent Seven.” These are the seven features we assess within milliseconds of meeting someone: 

  • Facial shape (chin, cheeks and symmetry)

  • Forehead height

  • Eyebrow shape

  • Eye size and inter-eye distance

  • Nose shape

  • Lips (length and height)

  • Skin clarity/texture/colour

Social studies demonstrate that we all, world-wide, have similar subjective beliefs about what constitutes beauty, regardless of our race, ethnicity, or upbringing. However, an objective basis for our ideals is harder to establish.

The Golden Ratio is the mathematical ratio of 1:1.618. Phi is considered the number 1.618. This ratio is found universally in all beautiful things in nature, including the human face. It defines such things as a beautiful brow, lips, and all ideal facial proportions that spark attractiveness.

So society's concept of beauty boils down to a mathematical equation. This standard of beauty is in fact attainable, and not simply by surgery. Did you know you can achieve many of society’s beauty standards through injectables? 

To achieve society’s standards of this high level of beauty, it’s imperative that the clinic and injection specialist you rely upon have a deep understanding of the 7 magnificent features and the Phi mathematical equation of beauty. 

Our own Clinic Director and Advanced Aesthetic Practitioner, Roisin, has not only been specifically trained in Dr.Swift's exact technique, but also has extensive experience in advanced injectables and the art of facial rejuvenation. From being the Lead Nurse and Assessor in a leading reputable cosmetic surgery hospital, to opening her own Medical Clinic and Training Academy. Roisin is ethical and meticulous in ensuring your concerns are understood and is known for producing astoundingly natural results that defy the appearance of aging. Roisin uses Dr Swift's purpose built calipers, a measuring tool similar to the one used by Leonardo Da Vinci.  The tool allows her to map out the injection of your dermal fillers precisely to enhance your own natural beauty, restoring symmetry and rejuvenating your overall facial appearance. Watch the video above to see how the tool is necessary to illuminate your natural beauty. 

"A trend-setter in the rapidly developing field of cosmetic injectables, Dr. Swift has pioneered and trademarked a revolutionary approach to non-surgical facial enhancement: BEAUTIPHICATION™. 

Seeking beauty is not just about restoring youthfulness – it resides in pleasing facial proportions. BEAUTIPHICATION™ is an injection facial procedure that follows Leonardo Da Vinci’s mathematical principle of beauty and harmony through “divine” proportion. It is a medical application of the concept that ideal beauty might be a universal notion, provable by the mathematical concept of “phi” (the golden ratio) long used by artists and architects. 

A caliper measuring tool, similar to the one used by the Renaissance master, maps out the injection of cosmetic injectables and dermal fillers (such as injectable fillers and Botox®, to put things simply) with the precision necessary to enhance features and restore smooth contours.

Dr Swift is able to maximize a person’s beauty potential by restoring symmetry, harmony and balance. The entire treatment process takes less than 1 hour, during which time there is minimal pain...

BEAUTIPHICATION™ – mathematically proven to release natural beauty."


Dermal Fillers Fat Pads_edited.png

"What's your secret?" 

As we age the fat pads in our face get thinner and descend, causing parts of our face to lose structure and fullness. Where pads are depleted, the unsupported skin can sag, look hollow and wrinkle. 


Dermal Fillers are an effective and safe option to restore the lost volume in your face, reversing the signs of aging and rejuvenating your facial appearance.

At Allure Aesthetics, you can receive the world-renowned plastic surgeon Dr Arthur Swift’s BeautiPHIcation™ treatment application! Where mathematics meets aesthetics to identify and illuminate your unique facial proportions. Using a facial enhancement caliper tool to produce specific and comprehensive results, treatment delivery is designed exactly for your face, amplifying your natural beauty. Our clinic lead and independent nurse prescriber Roisin will apply Dr Swift's teachings to intrically inject and restore youth, contouring your face and most importantly tailoring the treatment to expertly maximise your aesthetic potential. In doing so, she will restore symmetery, producing divine proportion and balance! This isn't just about addressing age lines, with our highly innovative PHI face mapping Roisin knows exactly where to place dermal fillers to create the best PHI proportions and most beautiful you!

This is a distinct and precise treatment approach to advanced injectables, creating a bespoke experience for your face. The results are trasformative, reversing the signs of aging and refreshing your look! If you would like to find out more please get in touch or book a consultation.



From £250+


Procedure Time

15- 30 Minutes


Result Time




Replaces lost volume, introduces and enhances facial balancing and symmetry, reduces the  appearance of wrinkles, defines face, no downtime



Teosyal, Juvederm and Perfectha


Pain Level



Pain Relief

Not necessary but topical cream available if desired 


Side Effects

Variable for each person but unlikely



6-18 months for most patients, varies depending on treated area and lifestyle factors



Roisin Hopkins


Complimentary Treatments

Botox, Chemical peels to reveal younger looking skin, HIFU


Additional Information

There are many areas that can benefit from dermal fillers, speak to one of our experts for tailored guidance.


Available Treatments

From £300


1ml - £300               
2ml - £540 (Save 10%)
3ml - £765 (Save 15%)
4ml - £960 (Save 20%)
5ml - £1125 (Save 25%)
6ml - £1260 (Save 30%) 

From £250


1ml - £250               
2ml - £450 (Save 10%)
3ml - £637.50 (Save 12%)
4ml - £800 (Save 20%)
5ml - £937.50 (Save 25%)
6ml - £1050 (Save 30%) 


Allure Aesthetics


BeautiPHIcation FAQS
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